“We can’t be well until the planet is well”
— Kenny Ausubel
The medicines we ingest are inextricably connected to the processes that produce them. This is true for all medicine – and it is especially true for medicines made from plants. Sustainable medicine simply means medicine that sustains human and environmental health – medicine produced in ways that are good for people and good for the planet.
Sustainable Herbal Medicine should:
In my experience following herbs through the supply chain, only a handful of companies really follow the quality control and sustainability standards they claim to have. This doesn’t mean they are always perfect – nor do they claim to be. It means they are committed to the ongoing work of trying to walk their talk.
We highlight these companies because we spent enough time with the decision makers to trust their commitment to sourcing high quality herbs, to broader issues of sustainability, and to tackling the challenges that inevitably arise. I was impressed by their dedication and their openness, particularly in an industry known for secrecy. Most of all I was inspired by their vision not just to source the highest quality raw material but to use sourcing that material as a way to change the world.
Watch the video above to hear them talk about this vision in their own words. And then follow the links below to find out more.