If the body is healthy, then it is whole. But how can it be whole, and yet be dependent, as it obviously is, upon other bodies and upon the earth? – Wendell Berry, The Unsettling of America
Most of the recommendations on this website involve a fair amount of engagement on the part of consumer. However, many consumers simply want to know what product to buy and which company to support. Herbalists are committed to the deeper philosophy of herbal medicine and so we have to lead the transformation that is needed in the herb industry. Through teaching, practicing, and writing books and blogs, herbalists can share their ideas about the supply chain and why issues of sustainability are so crucial to the efficacy of the herbal medicine they practice. Below are some guidelines to begin.
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As an herbalist, think about where you source your herbs? How do you educate your client about quality, cost and efficacy?
Stacking functions is a concept from permaculture where one action meets multiple purposes. In treating your patients, think about ways your recommendations meet different functions. How can you address the conditions that brought them to their office (on a physical, emotional and spiritual dimension) while also supporting sustainability in the herbal products industry overall? Some questions to consider include:
Can you achieve the desired result with something else – with food, with movement, with a spiritual practice?
I routinely visit family members and find tinctures I made for them sitting untouched on their shelves. I have plenty of unused tinctures in my own cupboards. Explain the different remedies: capsules, teas, tinctures, baths, etc., what is involved and how each works. Ask which your client is most likely to take.
While a tincture achieves physiological change in the body, learning to make a tincture empowers us, which can lead to deeper and more lasting changes. Growing a plant might be the first step in a spiritual practice. Take the time to explain why making our own remedies or growing a plant makes a difference. That explanation could be what convinces a client to begin.
I personally am not that interested in purchasing a tincture made with bulk herbs purchased by an herbalist. I would purchase a remedy made with plants you’ve grown yourself or obtained from a local farmer. If neither are possible, explain how your client can order the herbs from that same company and make the tincture themselves.
Collect a list of companies you trust based on your relationship with them, not just because it was on a list of recommended companies in a course you took. Find out for yourself. How has that company responded to your questions? What do you think of the quality of medicine you’ve gotten from them? What do you know about their work as a company, their sourcing practices, and their philosophy overall? Why do you feel good about supporting them?
Where is that money going? If you are selling these tinctures at more than what they cost you to make them, be transparent about the fact that they are a source of income for you. Offer your client options: teach them to order the herbs and prepare the tincture themselves, or refer them to other companies to buy the tincture from.
Teach Classes? See our curriculum recommendations here